The outlook for 2026 is an upgrade from IRM's last forecast. The Nordic advertising investments are projected to grow by 6,8% in 2026 to €11,6 billion, followed by 4,3% growth in 2027 to €12,1 billion.
The forecast contains historical data and forecasts per media channel (newspapers, magazines, outdoor, TV, radio, cinema, internet - split into display (incl. banners, social, online video and podcasts), search and directories/classifieds) during 2025-2027f for Sweden, Norway, Finland and Denmark. 33 pages. In English. Buy it here.
For more information, call +46 8-663 04 90 or send an email to info@irm-media.se