A mild recession on the advertising market

IRM predicts a mild recession on the advertising market in 2023 with a decline of -2% compared to 2022. The market will return to moderate growth in 2024. This will then be driven by a better economy, lower comparative figures and sports championships all contributing to a better 2024 outlook.

The report contains forecast concerning advertising investment per media channel in 2023 and 2024. Categories include: newspapers, trade press, magazines, outdoor, TV, radio, podcasts, cinema, internet - split into display, search and directories/classifieds. 28 pages. In english. Get it here.