The Nordic ad market returns to growth in 2024
In 2024 Nordic advertising investments amounted to 10 billion Euro, an increase of 3,9% with current exchange rates applied.
Forecast Danish Advertising Market 2025-2026
IRM forecasts a stable, albeit moderate growth on the advertising market in both 2025 and 2026.
Danish advertising market in the first quarter of 2025
The Danish advertising market continues to grow in the beginning of 2025.
Influencer Marketing in Denmark 2022-2024
Influencer marketing investments amount to 270 million DKK in 2023.
Growth slows in the last quarter of 2024
The last quarter of 2024 saw a slower growth of 2,7%, and a slower growth is also
registered for many of the categories.
IRM to take over IAB Ireland’s digital adspend report
IRM to take over IAB Ireland’s digital adspend report
Global ad spend during 2023
The global advertising investments continued to grow during 2023. But in the Nordic region investments declined.
Two consecutive quarters with strong growth for the Danish advertising market.
After a challenging 2023 with negative figures for the Danish advertising market 2024 has been substantially brighter.