The recession maintains a firm grip on the Danish advertising market

In the fourth quarter of 2023 the total advertising investments amounted to 4,7 billion DKK, which corresponds to a decline of –1,8% compared to the fourth quarter of 2022. This is the fourth consecutive quarter the Danish advertising investments have declined.

"The Danish advertising market in the fourth quarter of 2023" indeholder annonceomsætning for Dagblade, Lokale og regionale ugeaviser, Købte magasiner, Fagblade og tidsskrifter, Outdoor, TV, Biograf, Radio, Podcast og Internet (bannere & partnerskaber, native, markedspladser, sociale netværk, søgeordsannoncering). 28 sider på engelsk. Købe rapporten her.