The advertising market returns to moderate growth in 2024 and 2025

IRM predicts positive growth on the advertising market during 2024 and 2025. In 2024 the turnover is expected to increase by 1,8% compared to 2023. The growth will be driven by a better outlook for the economy, lower comparative figures and sports championships which will contribute to an improved advertising market. 


The report contains forecasts concerning advertising investment per media chennel in 2024 and 2025. Categories include: newspapers, trade press, magazines, outdoor, TV, radio, podcasts, cinema, internet - split into display, search and directories/classifieds. 38 pages. In english. Get it here.