The International Advertsing Market 2021 is published

Global advertising investment increased by 22.6% during 2021, amounting to €619 billion.

This entails that the decline registered in 2020 has been recovered in 2021 and that total marketing investments for the first time surpassed 600 billion €. This is the strongest growth that the global ad market has experienced.

The report is now available for subscribers and can also be purchased in our webshop here.